Keywords in SEO play a pivotal role in enhancing your visibility online. What truly is an SEO keyword? Here's an in-depth exploration.

In internet marketing, a keyword is a word or phrase that people type into search engines when they are searching for a certain service, product or information. SEO heavily depends on the use of these keywords in ranking websites.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that is available on your website. Effectively using these keywords will help draw the right audience and increase the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at the efficient use of keywords. Improving the use of keywords calls for a balance. You will want to include relevant keywords to attract search engines but without overloading your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more relevant to the searcher's query. You should also think about using keywords in the meta description and headers of your website, as these are points where search engines tend more info to look.

Furthermore, it's crucial to choose keywords that connect with your targeted market. This means understanding their language, their search behaviors and their wants.

To sum up, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a essential tool in achieving success in the aggressive world of digital marketing. However, its full potential can only be unlocked when used correctly.